The Breakout Growth Podcast

AfterShokz Marketing Director and Agency Share How Innovative Headphone Company is Driving Breakout Growth

In this episode of The Breakout Growth Podcast, Sean Ellis interviews Aryal Smith, Marketing Director at AfterShokz, makers of innovative headphones that are ideal for athletes who need to stay aware of their surroundings. Joining Aryal for the interview is Jeff Goldenberg, co-founder and Chief Strategy Officer at Abacus, a leading performance digital agency that has been working with AfterShokz for over two years. Since 2015, AfterShokz’s annual revenue has grown by 2000% and its monthly output of headphones now exceeds 200,000 units. AfterShokz headphones use bone conduction technology which enables them to offer situational awareness and a great listening experience. 

In the interview, Aryal and Jeff share their insights into what is driving AfterShokz breakout growth.  They cover a broad range of topics including:

  • The challenge of communicating how a physical product offers a unique experience
  • Some of the challenges of a multichannel approach to growth
  • How to effectively use video in online advertising
  • How a digital agency works effectively with a high growth client
  • How they used a grassroots approach to gain traction and continue to drive growth
  • Challenges of marketing a very innovative consumer electronics product

See detailed growth studies on companies interviewed for the Breakout Growth Podcast at

Learn more about Aryal Smite at

Learn more about Jeff Goldenberg at

Learn more about AfterShokz at

Learn more about Sean Ellis at

Brought to you by Sean Ellis of The Breakout Growth Podcast