The Breakout Growth Podcast

B2B Platform Growth: How 3D Hubs Connects Engineers to a Global Network of On-Demand Manufacturers

In this episode of The Breakout Growth Podcast, Sean Ellis interviews Ferdinand Goetzen, Director of Marketing and Growth at 3D Hubs, a B2B platform that connects engineers to a global network of on-demand manufacturers. 3D Hubs was founded in Amsterdam in 2013 and since that time the platform has helped engineers produce more than 4 million parts. 

In the interview, Ferdinand shares his insights into what is driving 3D Hubs’ breakout growth.  He covers a broad range of topics including:

  • Why the $12 trillion manufacturing market was ripe for disruption
  • How 3D Hubs offers an amazing aha moment when a new project can be priced in seconds compared to the weeks it takes via alternative solutions
  • Ferdinand’s top priority tasks when he joined the team six months ago
  • The process that 3D Hubs follows to accelerate growth
  • How the 3D Hubs marketing and growth team fits into the broader organization

Ferdinand previously ran growth for Recruitee, one of the fastest-growing B2B SaaS businesses in Europe. He shares some of the key differences between growing that business and 3D Hubs. He also compares some unique challenges of growing a B2B vs a B2C company and what it typically takes to be successful. 

See detailed growth studies on companies interviewed for the Breakout Growth Podcast at:

Learn more about Ferdinand Goetzen at

Learn more about 3D Hubs at

Learn more about Sean Ellis at

Brought to you by Sean Ellis of The Breakout Growth Podcast